Chief Snack Officer Vivian Lee has been baking snacks and granola since high school. She always liked these foods crunchy and percolating with layers of flavor and heady aromatics. After way too many years of school, she toiled years in the corporate world for Vivian's passion for snack food and granola never waned and she continued to bake away until she finally jumped into the deep end of the snack pool with a mission to create the most insanely delicious snacks that are nutrient dense.
The child of Korean immigrants, Vivian grew up eating Korean food every day and loving it. But her love of food and cooking centered on pairing the global, heady, aromatic ingredients of the World along with nuts and seeds, which she believes is the new high value currency to good health.
Is there a story behind the label? Why yes there is. Vivian was born in the year of the rabbit on the Lunar calendar. Rabbits are considered the luckiest animal on that calendar. So see that rabbit swinging from the tree on the label? That's Vivian and she's swinging for the fences, aiming high and reaching for all that good luck for Lucky Rabbit Snacks and everyone else who reaches for the stars!
CHECK OUT NATIONAL PUBLIC RADIO'S SPOTLIGHT ON US AS A HEALTHY SNACK!!